IKEA: Hon som torkar tårar över telefonen

As the Art Director for IKEA’s international TV commercial, he had the privilege of collaborating with Ben Gorham and BYREDO on their handcrafted scented candle collection. Leading the art team, they created an authentic, immersive number of scenes reflecting the unique character of Swedish homes.

This project allowed him to shape a visual narrative that captured the warmth and charm of Swedish interiors. The collaboration with such visionary minds was incredibly inspiring, making this project a perfect blend of creativity and craftsmanship.

Special thanks to Mikael Varhelyi, Holocene Studios and PJADAD